Privacy Policy
We at Prima Foods are committed to respecting and protecting the personal data of our customers and suppliers, individuals and representatives of legal entities, partners, employees or outsourced professionals, users of our website or any other natural persons related to our activities ( “Data Subject”), following the legislation and best practices related to the protection of personal data.
Thus, we have prepared this Privacy Policy (“Policy”) to explain, in a simple, transparent and objective way, how we treat the personal data to which we have access in the development of our activities.
This document is also available in PDF, click here to access it:
DEFINITIONS
Controller – means the natural or legal person governed by public or private law, who is responsible for decisions regarding the processing of Personal Data. For the purposes of this Policy, Prima Foods S.A. is Controller of the personal data processed.
Personal data – means any and all information related to the identified or identifiable natural person, such as, for example, name, contact data, electronic identifiers, etc.
Operator – means the natural or legal person, governed by public or private law, who processes Personal Data on behalf of the controller. Prima Foods may hire Operators to process Personal Data, as indicated in this Policy.
Holder – means the natural person to whom the Personal Data that is processed.
PERSONAL DATA PROCESSED
Prima Foods processes the following types of personal data from Holders, collected directly or, eventually, by third parties on its behalf:
(i) Data provided by the Owner or by Third Parties: In the development of its activities, Prima Foods may process the following Personal Data:
(a) identification, qualification and contact data, such as, but not limited to, full name, professional and academic information, physical and electronic addresses, telephone number;
(b) financial data, for payment and receipt purposes;
(c) other information provided by Data Subjects and/or our customers or suppliers, necessary for the development of the company’s activities. Such Personal Data may be collected when Prima Foods:
(i) registers for the purchase of individuals or legal entities;
(ii) registers for sale to individuals or legal entities;
(iii) hires employees or outsourced service providers, individuals or legal entities;
(iv) search for information in public sources to complement information for registration or contracting;
(v) the Holder makes his/her personal information spontaneously available on the website www.primafoods.com.br or on other platforms;
(vi) the Holder sends an email to the company;
(vii) the Holder submits his/her curriculum vitae when showing interest to work in the company; and
(viii) the Holder otherwise interacts with Prima Foods professionals.
(ii) Data collected automatically: The company may also collect information automatically, through its website or other available platforms, such as: access IP address (with date and time), IP origin, information about clicks, or any search term entered on the site, among others.
For such collection, Prima Foods may make use of standard technologies, such as cookies.
In the case of minors, you will be asked not to send any Personal Data without the prior authorization of their parents or legal representatives. To the fullest extent permitted by applicable law and without limiting any other provision of this Policy, Prima Foods disclaims any liability with respect to Personal Data submitted in violation of the provisions of this Policy.
PURPOSES FOR WHICH PERSONAL DATA ARE PROCESSED
(i) Prima Foods only processes Personal Data necessary to achieve legitimate purposes related to its corporate purpose.
(ii) For the formalization of sales contracts to customers, as well as for billing and collection purposes, in cases where the Card Holder is an individual customer or representative of a corporate customer.
(iii) For the formalization of contracts with suppliers, as well as for making payments arising from sales or provision of services.
(iv) Availability of relevant content to send institutional communications and invitations.
(v) For prospecting possible candidates for vacancies in the company, including through social networks, as well as for evaluating CVs that the Holder can send to Prima Foods.
(vi) Other purposes: Prima Foods may use the data of the Holders for other purposes that are not conflicting or excessive in relation to the purposes listed above, always in accordance with Brazilian legislation, based on the legitimate interest of the company, except in cases in which the Holder’s legal rights and guarantees prevail.
SHARING PERSONAL DATA
Prima Foods may share the Personal Data collected with health, safety, food, technology, banking, auditing and other service providers in the development of its activities, as Controllers and/or Operators, as the case may be, always in accordance with applicable Brazilian legislation and with the adoption of the best information security practices, to guarantee the confidentiality of Personal Data.
Also, if any police, administrative or judicial authority, such as the Civil Police, Public Ministry, Federal Revenue, etc., requests access to Personal Data and, provided that this request is supported by the applicable Brazilian legislation, Prima Foods may share Personal Data to comply with such a request.
The company may also share Personal Data for the protection of its interests, in any type of conflict, including legal claims.
PERSONAL DATA RETENTION PERIOD
The Personal Data collected for the purposes described in this Policy will be stored by Prima Foods for the period necessary to meet the purposes described in this Policy, unless the Holder opposes this treatment, when possible and in accordance with applicable legislation. If the Holder wishes to object, he may at any time send his requests through the e-mail lgpd@primfoods.com.br.
MAINTENANCE OF PERSONAL DATA AND SECURITY
To protect the Personal Data of Holders, Prima Foods adopts the best standards of security and confidentiality, such as, for example, storing such data in a safe operating environment and not accessible to the public, or even, in some cases, in physical files. , whose access is only granted to authorized employees and/or service providers.
Despite this, Prima Foods cannot guarantee complete security of the Personal Data of the Holders, since electronic means, by their very nature, are subject to security flaws, resulting, for example, from the unauthorized use of accounts, failure of hardware or software, among other factors.
YOUR RIGHTS
(i) Confirmation of the existence of processing of personal data by Prima Foods;
(ii) Access to personal data processed by Prima Foods;
(iii) Correction of incomplete, inaccurate or outdated data in Prima Foods’ database;
(iv) Anonymization, blocking or elimination of unnecessary, excessive or data processed by Prima Foods in violation of applicable legislation in force;
(v) Portability of data processed by Prima Foods, when possible, in accordance with applicable legislation;
(vi) Deletion of personal data processed on the basis of consent, except in the cases provided for in the applicable legislation in force;
(vii) Information about the public and private entities with which Prima Foods shares the Holder’s Personal Data;
(viii) Information about the possibility of the Holder not providing consent and the consequences of its refusal;
(ix) Withdrawal of your consent.
If the Holder needs to exercise any of the rights described above, or if he believes that his Personal Data has been and/or is being used in a way that is incompatible with this Policy, he may contact Prima Foods via the email lgpd@ primafoods.com.br, indicating your full name, identification number, CPF and a detailed description of your request.
Upon receiving the request from the Card Holder, Prima Foods will use its best efforts to fulfill the request in the shortest possible time. In this sense, the company clarifies, from now on, that:
(i) requests will be analyzed on a case-by-case basis and may, in some situations, not be fully complied with, due to limitations authorized or established by applicable law; and
(ii) even if the Holder requests the deletion of all their Personal Data from the company’s databases, Prima Foods may keep some Personal Data to comply with any legal or regulatory obligations, or to allow the fulfillment of contractually assumed obligations , as applicable.
INTERNATIONAL TRANSFER
Prima Foods may transfer Personal Data to service providers located abroad, always within the limits of the purposes outlined in this Policy. In these cases, the company will adopt appropriate measures to ensure adequate protection of Personal Data transferred abroad, in compliance with the requirements established in the applicable data protection legislation.
THE 3RD
Prima Foods websites may contain links to other websites on the internet. However, the company is not responsible for the Owner’s access to any third party websites and their respective privacy policies are not the responsibility of Prima Foods.
LEGISLATION AND JURISDICTION
This Policy will be governed, interpreted and enforced in accordance with the Laws of the Federative Republic of Brazil, especially Law No. 13,709/2018 (General Personal Data Protection Law – LGPD).
DOUBTS
In case of doubts, comments or suggestions related to this Policy or the way in which personal data are treated by the company, the Owner may contact the Data Protection Officer of Prima Foods, through the email lgpd@primafoods .com.br
UPDATES TO THIS POLICY
This Policy may be periodically updated by the company. The updated version of this Policy will be duly made available on the Prima Foods website.