The Company Prima Foods
JBJ Investments is controlled by Mr. José Batista Júnior; its investments focus on economic returns allied to social gains.
The company was created in 2005, and is based in the city of Goiânia (the capital of the state of Goiás). In December 2014, it purchased the company Mataboi Alimentos S.A., which, in 2020, changed its corporate name to Prima Foods S.A.
One of its main investments is JBJ Agropecuária. The purchase of Prima Foods S.A. has represented the return of entrepreneur José Batista Júnior to the meat industry.
Get to know our company
We have a complete structure for supplying the domestic and international markets.
The modern facilities of Prima Foods provide the domestic and international market with a complete line of products, with the highest degree of excellence in all processes such as slaughter, deboning, chilling, freezing, and storage.
Strategically located plants
Araguari - SIF 177
Santa Fé De Goiás -
Cassilândia - SIF 3112
Mato Grosso do Sul
Caring for the assets and interests of Prima Foods as if they were the employees’ own. Never allowing decisions to be made to the detriment of the company.
Pursuing the best results for the business as a whole. Working to the best of our ability and seeking always to achieve the best results.
Seeking to simplify processes and reduce red tape, putting forward practical and feasible solutions in favor of the company. Acknowledging one’s own mistakes and being open to learning.
Being approachable and cooperative, putting oneself in another person’s place, and offering suggestions.
Thinking, organizing and carrying out the activities with a clear vision of the beginning, middle and end.
Believing in the strength of the group. Fostering a team spirit in order to unite in the pursuit of a common goal.
Mission and vision
To continue developing the company and its processes, working professionally in order to exceed clients’ expectations.
To be recognized by our clients and partners as a professional company, with operational excellence.
To produce high-quality beef.